If you sacrifice your firstborn, sell your soul and join a sketchy social media cult on the same day rumor has it that you only need to open the worst novel on the hub and call out to Tony three times while looking at a bloodied mirror to get on trending. Or you die, who knows?
Yeah, it would be stupid to get the formula for it just so some bots or desperate could game the system. In my opinion the whole thing is running on a hamster-powered infinity-engine that has the soul of Laplace's devil chained to it.