That's a different question, and it would depend entirely upon the story itself with the exception of my classical-adjacent style within more modern genres, I'd pitch the stories with their blurbs and/or premises.
For example, this is the blurb (called a synopsis here on scribblehub) for The Elarian Chronicles Volume 1.
January 5th, 2014. A date that went mostly unnoticed by those outside the MMORPG gaming community, for this was the date that DUSKFALL, a brand new MMORPG touting the most immersive world, and role-playing experience to ever hit the genre released. It delivered in every way, and over the following years released several expansions.
Another date would forever remain locked in the minds of its players. Ten years later, for the corresponding anniversary of the game's release, its newest expansion: Ascent of the White Emperor, better known as Ascension by the players who had been playing the last ten years, went live.
The day that forever changed the lives of everyone playing Duskfall at that moment, for they had all found themselves pulled into the game world. The world they knew as Elaria, and found themselves trapped in the bodies of their characters.
Now, a month has passed, and an oppressive darkness has cast Elaria in its shadow. Hopelessness. An enemy that none of the Adventurers were prepared to fight, for no blade, nor bow, nor spell, could do anything to halt the encroaching darkness as its claws dug deep into the hearts of the trapped adventurers, threatening to overwhelm them all.
Even as the darkness closes in, and all the world around them is shrouded in dusk, the light of hope remains a tiny spark in a lonely heart. One that can grow into a raging inferno if properly nurtured, and cared for. The heart of a young woman who never wanted any of this was primed to shape the future in ways none could yet foresee as her next adventure is about to begin.
Now, shall we bear witness to the rising of a new legend in Elaria, and the light of hope that shall guide the way into a new era...
Alternatively, I'd present the story's premise (as with Aestelle Nocte), since this is a lighter story written in my traditional style, but with the purpose of being more of a writing experiment for reader-engagement, since I'm basically letting the readers (on here, and discord, as well as through my mailing list) comment, or give feedback on different topics and events to shape the direction the narrative takes in the downtime between each chapter release.
So in this case, the story is a Sci-Fi Harem Rom-com (genre blend inspired by Tenchi, so I snuck more than a few allusions to it into the story alongside the numerous other references that I'm sneaking in), that is being presented in an episodic format, will feature frequent nudity and sexual content, fan-service galore, and will be directed by the readers who opt-in to comment, vote/like comments, or otherwise interact with the series on this platform, or through the other mentioned platforms.
While there hasn't been much activity here, I've had some activity in my DM's and via e-mail responses on my mailing list so far.
The current question is: "Who should be at the door?" which will make sense only to those who have read the most recent chapter.
Right now it's a toss-up between two of the characters, but I'll see how things go from here to see if any comments or likes/upvotes push any answer over the edge.
But basically, if someone were looking for a slow-burn, character-driven story with high-density literary prose and an average of ~5500 - ~6500 words per chapter on a slower release schedule, you might happen to find what you're looking for in my work; provided you're interested in the genres that I've chosen to write in.
The story I'm currently writing has no isekai, no litRPG, no system, no medieval fantasy, no magic system, no OP protagonist, and limited to no romance. Will it be popular? Likely no. Is it fun to write? I enjoy it.
