I'm just curious—who is the main audience for this site, and does the formula in the headline work?
SH is the little sister to Novel Updates. If you don't know why I'm bringing that up, it's because before SH even existed, the target audience were greedy, hungry little fellas who consumed a bunch of translated WNs. We're talking LNs, Xianxia, Wuxia, and whatever else.
That's the start of the general audience. Want me to go into the specifics? It'll give you an idea that the formula here is more like it's a status as a sanctuary. Weird, right?
Biggest hitters here are the isekai and LitRPG stuff. Of course. We got plenty of shared interests coming from NU or NUF (the "F" is just the forum there) eager to read original novels rather than the translated content. Novel Updates was a big influence for the audience we have today.
Lot's of anime aesthetics carried over from that.
The other big influencer? Okay, that takes a little more knowledge into the timing of SH being formed. There were several other novel platforms with writers who were not satisfied with their conditions. When they saw an invitation to new, fertile soil, they took root.
We got authors from Royal Road who were just done skirting around the strict PC-policing, hard-logic biased, and political drama-centric rules designed to kick anyone not writing their niche. They could come over here and express their darker side by finally venting into their content everything they had pent up back in RRL; that pretty much created a sort of high-tolerance for us all when it came to whatever is published here.
We got a flood of gender bender, transgender, and more from another platform I'll leave unnamed that really dropped the ball when it came to them securing ethical guidelines (it's bad); plus, a lot of authors there were tired of GB/TG/GL/BL/etc. stuff always being a
kink over
story.
We also had people who simply saw this as a new place where they could relax, lay on some fluff, and point out where the scaffolding should go for their comfort to be undisturbed; a real slice-of-life moment for novelists in the making.
Basically, Scribblehub was a refugee camp for specific subcultures that felt stifled elsewhere.