1. You Must Write for an Audience, Not Just Yourself
This is the big one. And it’s also the biggest hurdle for some writers.
Many writers fear that if they try to write for an audience they’ll end up “pandering” or “chasing the market.” Indeed, both of those are bad, because the audience doesn’t want to control your narrative. They want you to control their experience. They want you to set, upset, and reset their expectations. They’ll never admit it, but they want you to masterfully manipulate their emotional experience every step of the way. Figuring out how to do that is the number one goal for any writer.
If you feel you have to choose between writing for an audience and writing from the heart, then you’re in big trouble, because to become a great writer, the two must be the same thing.
In the 1970s, Francis Ford Coppola turned out a remarkable string of masterpieces (The Godfather, The Conversation, The Godfather: Part II, Apocalypse Now) because he respected himself and his public at the same time. He wasn’t chasing an audience but was skillfully enticing them to chase after him. He didn’t give his audience exactly what they wanted, but he did tune into their wavelength to find stories that resonated with them.
But by the time Coppola got to the nineties, he had a total disconnect: He gave several interviews in which he explained that his goal was to make “one for them” followed by “one for me.” But it was kind of hard to tell which was which, because none of his movies from that period (The Godfather: Part III, Bram Stoker’s Dracula, The Rainmaker, Jack) were any good. As soon as you make the distinction, you’ve sabotaged yourself.
Now, of course, you might be thinking, Don’t audiences get it wrong all the time? Don’t they embrace crap? Why should I trust their taste more than my own? But this sort of antagonistic thinking will cripple your artistic growth. Do audiences get browbeaten into consuming and even “liking” bad stories? Yes, but in most cases they feel guilty about it before too long. Ultimately, they know a truly great story when they see it, and those are the stories that stay with them. That’s the story you want to write.